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Curriculum

Renmin Business School--Global BBA Program Curriculum (Global Bachelor of Business Administration)

Notes: The number of required credits and the courses outlined below are subject to changes.

  • Components Credits
  • core courses 87
    electives 32
  • Total credits 119

Business Courses

  • Core Courses
  • Electives
  • Principles of Management

    The course is designed to help students: 1) Apply theories, concepts, and models that managers can use to develop and implement successful strategies 2) Understand how to take a general management view of strategic issues, one that integrates different functional perspectives into a perspective on what is best for the organization as a whole 3) Improve leadership and business communication skills through teamwork, class discussions, formal presentations, and preparation of a written report.

    Implicitly or explicitly, every firm must define the scope of its business operations and, within the chosen scope, how the firm will compete against rivals. Decisions about the scope of business constitute the firm’s corporate strategy; decisions about how to compete within chosen market segments reflect the firm’s business-level strategy. This course focuses on how a firm can develop and implement effective business-level and corporate-level strategies. The course is also about top management and the total organization. As such, it is an integrative course emphasizing a “general management”.

  • Microeconomics

    Microeconomics addresses the theories and methods of social scientific inquiry by studying optimal decision making by consumers and producers and the allocation of goods and services through markets. The discussion of optimizing decisions includes discussions of cost-benefit analysis, profit maximization by firms, marginal analysis, as well as possible flaws in optimizing models. This course addresses trade-offs reflected in individual decisions and societal policymaking, looking at the impact of regulations (including price regulations, such as minimum wages; trade regulations; and regulations of monopolies) and how they impact various groups differently. It addresses the sustainability of individual and societal decisions through discussions of the environmental and resource issues of externalities, common resources, and the tragedy of the commons.

    Microeconomics class addresses Human, Natural, and Economic Resources. The Expected Learning Outcomes of this area are:

    1)Students understand the theories and methods of scientific inquiry as they are applied to the study of the use and distribution of human, natural, and economic resources and decisions and policies concerning such resources.

    2)Students understand the political, economic, and social trade-offs reflected in individual decisions and societal policymaking and enforcement and their similarities and differences across contexts.

    3)Students develop abilities to comprehend and assess the physical, social, economic, and political sustainability of individual and societal decisions with respect to resource use.

  • Mathematical Foundations I

    The course of Mathematical Foundations is intended for students on business and management. The course contains two main parts: linear algebra and calculus.

    The contents are wide ranging and vary from elementary topics such as simultaneous linear equations to more sophisticated topics such as constrained optimization of multivariate functions. Plenty of applications in economics, business and management are included in this course such as supply and demand analysis, compound interest, price elasticity, etc.

    Students are expected to master those mathematical theories and techniques to a satisfactory level meeting the mathematical requirements of the main economics and business courses.

  • Organizational Behavior

    Organizational behavior is a field of study that seeks to understand, explain, and improve human behavior in organizations. We will discuss organizational behavior topics at the individual level (e.g., self-awareness; self-management; motivation), interpersonal level (e.g., interpersonal skills) and group level (e.g., teamwork; leadership).

    After completing this course, you will be able to:

    1)Understand the key concepts and theories in managing self and others.

    2)Apply those concepts and theories to improve your self-awareness and self-management skills.

    3)Apply those concepts and theories to improve the efficiency of your interactions with others.

    4)Apply those concepts and theories to improve your leadership skills.

  • Leadership Theory and Practice

    This is a course for undergraduate students about leadership. The purpose of this course is to cover the major approaches to leadership in a way that illustrates how to be a leader in any position in an organization. Stated differently the purpose is to provide a set of tools to use as a leader.

    This course will help students to mater the major leadership theories, basic concepts, and in turn, to assist them in practice.

    The student will be able to have a fundamental background of leadership studies, and compare and contrast the characteristics and boundary conditions of different theories. In addition, students will use these theories to guide their daily leadership behaviors in order to achieve the highest effectiveness.

  • Principles of Accounting

    This is an introductory course in financial accounting. It covers the basic concepts and methods underlying the preparation of financial statements. By the end of this course, you will not only be able to read and prepare basic financial statements, but also have a good understanding of the conceptual foundations of financial accounting.

    Learning Goals:

    By the end of this course, you will be able to:

    1) Understand the conceptual framework underlying financial accounting standards.

    2) Perform elementary double entry bookkeeping tasks including journalizing, posting to the ledger, accruals and other adjustments, closing of the books, and drawing up trial balances.

    3) Compile financial statements from the accounting records.

    4) Understand and analyze the four basic financial statements: balance sheet, income statement, statement of cash flows, and the statement of owner’s equity.

    5) Interpret and apply accounting information in making business decisions.

  • Business Ethics and Social Responsibility

    The purpose of this course is twofold. First, students are expected to understand different forms and contexts of CSR, and develop their capabilities of making strategic decisions on CSR-related organizational tensions. Second, students are expected to develop their capability of making decent decisions in the ethically complex business context.

    The main goal of the CSR module is to instill an understanding of the wide range of opportunities -both social and financial-for entrepreneurs and corporations in leveraging these changing conditions. Analyzing a diverse set of companies, the course will present strategies used by companies at the most innovative end of the spectrum, whose very foundations are built on synergy between social and business value creation, as well as more conventional corporations that have managed to gain a competitive edge in the changing business environment by becoming active global citizens. A key element of this module will be analyzing the processes by which businesses can effectively create system-level change; that is, how they change the external environment to increase the acceptance and popularity of their social missions.

  • Mathematical Foundations II

    In the second part of Mathematical Foundations, students will study more on calculus and introduce basics of matrices. Firstly, students learn sets, limits and more on functions including trigonometric functions. Secondly, they learn more integration methods. Thirdly, the professor will introduce vectors and matrices, and explain more on partial differentiation and Lagrange multiplier method.

  • Principles of Marketing

    In this courses, 1) students will learn key marketing principles and terminology. Because this is a survey course, there is an emphasis on basic terminology and concepts. 2) students will appreciate how a marketing perspective is important in your own personal and professional development, and 3) will consider the various decision areas within marketing and the tools and methods used by marketing managers for making decisions.

    This course will use a combination of lectures, in-class quiz, a case study, two exams, in-class problem solving, and a course project to achieve the course objectives. Lectures will highlight the key concepts/methods, focus on important insights, and stimulate your thinking. In discussing various concepts and issues, the emphasis is on their interpretation in real world applications.

    Students are required to understand and apply fundamental marketing knowledge including marketing environment, consumer behavior, segmentation, targeting, and positioning, marketing research, products, pricing, promotion, placement, marketing crisis management, and global marketing.

  • Human Resources Management

    Human resource management (HRM) is a central function of any organization. HRM refers to the effective use of human capital in an organization through the management of people-related activities. It involves careful strategizing, human resource planning, job analysis, recruitment and selection, training and development, performance management, compensation management, and career development. With case analysis, class discussion, debates, individual assignments and group projects, this course will improve students’ analytical ability combining theory and practice of HRM.

  • Financial Management

    The purpose of this course is to provide a broad introduction and overview of corporate finance. We will first study basic topics such as risk and return and basic securities valuation. Then for the remainder of the course, we learn how to evaluate projects and corporations from a financial management perspective. A financial calculator is required for this class. Students must choose to do one of two possible projects. There will be one cumulative final exam.

  • Supply Chain Management

    tudents develop the ability to conceptualize, design, and implement supply chains aligned with product, market, and customer characteristics. Business competition is now between supply networks rather than individual corporations. Managing the flow of products, information, and revenue across supply chains differentiates the ability of supply networks to fulfill customer needs. Students develop the ability to evaluate how information flows can substitute for the stock of physical resources, such as inventory, and why such systems succeed or fail. They assess how internet technologies, dynamic markets, and globalization are impacting supply chain strategies and practices, including logistics, digital coordination of decisions and resources, inventory and risk management, procurement and supply contracting, product and process design, and revenue management.

    At the completion of this course, the student should be able to examine the design and performance of supply networks and processes in different business contexts. Students develop capabilities in logistics, digital coordination for supply chain integration, inventory management, risk pooling, procurement, product and process design, and international supply chain management.

  • Managerial Communication

    Management Communication is intended to help you think strategically about communication and aid you in improving your writing, presentation, and interpersonal communication skills within a managerial setting. We will look at a set of "best practices" or guidelines that have been derived from both research and experience, give you the opportunity to put those guidelines into practice, and provide you with feedback on your work to help you strengthen your abilities.

    Good communication is one of the keys to a successful career no matter what field you choose, and many different skills contribute to a professional's capacity to communicate well. The course helps you improve the ability to:

    1) Formulate an effective communication strategy for any message, in any medium, and in any situation.

    2) Create impressive formal presentations that are delivered with confidence.

    3) Listen for understanding.

    4) Write clearly, concisely, and convincingly.

  • Business Statistics

    Aims & Objectives of this course:

    1. Use Excel models to DIY (Do It Yourself) basic statistical models and calculations on textbooks.

    2. Know sample survey in the real world and data ethics.

    3. Experiments in the real world and measuring.

    4. Graphs and visualization of data. To transfer Data tables to cross-tabulation and reporting tables via Excel pivot table.

    5. The concept of distribution and normal distribution.

    6. Scatterplots and correlation.

    7. Master the concept of regression, prediction and causation.

    8. Know about chance and probabilistic models.

    9. Master basic simulation methods.

    10. Master the concept and calculation of expected value.

    11. Master the concept of confidence interval.

    12. Master the concept of statistical inference.

    13. Two-way tables and the Chi-Square Test.

  • International Management

    With the trend of globalization, companies are inevitably engaging in cross-border businesses, either becoming multinational companies themselves or competing with multinational firms at home market. An understanding of international business operations is especially important in today’s integrated and interdependent world economy. This module starts with an introduction of multinational firms, global business environments confronting international operations, and theories of global strategies. This will be followed by a detailed examination of various international business strategies (e.g. import and export strategies, sourcing strategies, internationalization and entry strategies) and management methods (e.g. managing corporate governance, marketing, innovation, strategic alliances).

  • Marketing Research

    This Marketing Research course is to provide students with fundamental skills in research design and analyses needed for making right marketing decisions.

    After completing the course the student should

    1)Be able to translate a marketing problem into a feasible research question;

    2)Be aware of the many sources of marketing information and the various means for gathering such information;

    3)Be aware of qualitative and quantitative research execution and the application of research findings in decision making;

    4)Be able to analyze the data and writhe the report.

  • Consumer Behavior

    Consumer Behavior is an interdiscipline which blends knowledge from psychology, sociology, anthropology as well as economics, and finally offers constructive insights to marketing strategies. Effective marketing decisions usually require an accurate understanding of customers’ needs, values, perceptions, judgments, bias and choices.

    The focus of this course will introduce a wide range of behavioral concepts, and discuss about the psychological processes underlying consumer behavior. Along with its implications for designing effective marketing communications, this course will also provide meaningful suggestions on market segmentation, identifying target consumers, managing consumer needs, and motivating consumers to make appropriate decisions through choice architecture. Through this course, the students would be able to:

    Through this course, the students would be able to:

    1)Understand the basic concepts of consumer behavior;

    2)Grasp the psychological foundations of consumer behavior;

    3)Utilize research tools to generate knowledge about consumers;

    4)Apply the principle of consumer behavior to improve marketing strategy.

  • Strategic Management

    This course provides an introduction to strategic management, concerning concepts, basic theories, analytical techniques and other related knowledge. It shows a detailed investigation of strategic management in the context of globalization and competitiveness. Also it provides an integrated approach, but firm-based theory of strategic management is stressed throughout. Case studies included. This course helps students to understand and apply key concepts, principles and analytical tools of strategic management. The consideration of issues relating to business world will encourage the development of student's analysis skills: PEST analysis, 5-forces model, SWOT analysis, value chain analysis and etc.

  • Financial Statement Analysis

    The purpose of this course is to provide a broad introduction and overview of the investments industry. We will first study basic topics such as risk and return and basic securities valuation. For the remainder of the course, we learn how to evaluate projects and corporations from an investment manager’s perspective.

  • Academic Writing

    As undergraduates your main form of examination is via written assignments, mostly essays and exam scripts. It is, therefore, essential to develop a good level of academic writing ability so that the content of your piece is coherent, fluent and clear. This course offers an introduction to Academic Writing including structure, style and referencing.

  • Integrative Course

  • Macroeconomics

    This course provides students with an introduction to macroeconomics. We will focus on the economic growth, the aggregate behavior of consumers and producers, the dynamics of prices and unemployment, and the effectiveness of fiscal and monetary policies.

  • Entrepreneurship

    This course serves as an introduction to entrepreneurship. It is designed to look at the processes and skills individuals require in order to create their own enterprise, manage a new business, or work within an entrepreneurial organization. Students will learn how to generate a business idea, assess that idea, develop an appropriate business model, and assemble as well as integrate the resources needed to create a new venture.

    With case analysis, class discussion, individual assignments and group projects, this course will improve students’ analytical ability combining theory and practice of entrepreneurship.

    Each student should attend all the courses on time and actively participate in class discussion by bringing up relevant questions, comments, or ideas.

  • Corporate Governance

    This course introduces students to the foundation knowledge and techniques in corporate finance. Major topics included are: time value and discounted cash flow methods, capital budgeting, valuation of bonds and stocks, capital asset pricing model and portfolio theory, capital costs and capital structure theory, introduction to the EMH and behavioral finance.

    Aims:

    Upon successful completion of this course, students should be able to: 1)Understand the scope and tasks of corporate finance 2)Understand the importance of time value of money and apply it to making corporate investment decisions, and valuing financial securities, such as bonds and stocks; 3) Understand the role of financial markets and interest rates in corporate financing, and how they should be incorporated in corporate financing decisions; 4)Understand the return-risk relation and the Capital Asset Pricing Model;

    Upon successful completion of this course, students should be able to: 1) Understand how the cost of capital can be calculated and used in corporate financial decisions; 2) Understand how capital structure may (or may not) be relevant to the value of the firm.

    Learning Outcomes:

    1)Understand the time value of money concept, and use discounted cash flow (DCF) method to make corporate investment decisions; 2)Apply a variety of capital budgeting criteria to evaluate whether a firm should accept a particular investment project; 3) Use DCF method to value stocks and bonds; 4)Understand how to measure return and risk, and the trade-off relation between return and risk; 5)Understand how an investment portfolio is formed and how to evaluate the return and risk of the portfolio; 6)Understand and apply the Capital Asset Pricing Model to estimate the equity cost; 7) Understand the capital structure theory and be able to calculate the cost of capital.

  • Performance and Compensation Management

    How do you get employees to do what the firm wants and needs them to do? This is a central puzzle of organizations that has bedevilled managers ever since the birth of organizations. A variety of solutions have been attempted over the years, with varying degrees of success. This course introduces students to the concepts, principles, and practices of compensation and performance management that are critical to create a competitive advantage.

    The purpose of this course is to help students: (a) develop an understanding of the complex role that performance management and compensation systems play in organizational success, and (b) develop the ability to actually conduct performance appraisals and design a compensation system that will promote organizational success.

    Students will be able to explain the strategic role of performance management and compensation systems in contemporary organizations. Students will be able to analyze factors influencing the implementation of performance appraisal and compensation strategies. Students will be able to make HR decisions given a series of business events.

  • International Business

    This seminar provides undergraduate students with an overview of the theories, topics, and issues in International Business. It gives students a general map of the IB field.

    The main objectives of this course are:

    1. to familiarize students with topic areas of International Business;

    2. to understand typical theories in the field;

    3. to enable students to solve practical problems that they may encounter in real business world.

  • Management Information System

    The course covers the essentials in management of information systems in organizational settings. It addresses managerial issues in the development and operation of information systems. Topics include: information systems planning, management of systems development and maintenance, implementation management, end-user computing, managing telecommunications, information systems ethical and social issues, acquisition of IS resources and management of IS personnel.

  • Brand Management

    This course provides students a holistic understanding and specific tools to manage, build and measure brand equity from a corporate and consumer perspective. Through theories, cases analyses, group projects, in-class debates, recent business phenomena, opinions of business leaders, and related research findings, the course helps students acquire the knowledge and skills as following:

    a) Identify the core components of brand and brand management.

    b) Determine the marketing programs to build brand equity.

    c) Evaluate the sources and outcomes of brand equity.

    d) Design, implement and evaluate brand strategies.

    e) Capitalize on brand equity.

    f) Apply appropriate models in analysis

  • Quality Management

    This course will help students develop the basic knowledge and skills that are useful in careers in quality management in different manufacturing firms and service organizations.

    Quality is a critical success factor in all businesses today. Its importance is increasing due to global competition and rapidly evolving technology. This course is designed for undergraduate students. It emphasizes on helping students understand and grasp core concepts and methodologies: quality philosophy, probability and statistical methods, sampling inspection, control charts, SPC, service quality, six-sigma. It will also introduce corresponding background knowledge in related industries.

    Through a combination of lectures, exercises and case studies, the course will review the main methodologies that are used in quality management areas, and survey current practices in different industries. Students will learn both qualitative/strategic topics and quantitative tools, gain hands-on experience through business cases.

  • Cross-Cultural Management

    This module is designed to develop students' knowledge and awareness of the importance of cultural differences in international business, including the introduction to different types of cultures; the influence of national culture on corporate culture, management style and corporate strategy; and the awareness needed in working and managing in international teams. The teaching in this module will involve a variety of activities; particularly lectures and student-led seminars; case studies and simulations designed to immerse learners in a variety of unfamiliar cultural scenarios to enable them to be familiar with cultural differences and corresponding communication and management methods.

    On completion of this module, students will:

    1)have developed awareness of and sensitivity towards norms and values of cultures other than their own;

    2)have enhanced their awareness of the impact of national culture on corporate culture/strategy and management;

    3)have developed their intercultural communicative competence to cope with working in another culture;

    4)be able to cope with international marketing and negotiation with a cultural sense;

    5)be able to manage cultural differences and lead intercultural teams more effectively;

    6)have a clear understanding of “the third culture” and a cultural awareness in making organizational culture and strategy.

  • Management Accounting

    Studying management accounting is very important to every business student. Why? Because success in any organization-regardless of size, industry, nationality requests the understanding and application of cost concepts and costing systems.

    This course will focus on how management accounting, in particular costing accounting helps managers make better decisions. By focusing basic concepts, analyses, uses, and procedures instead of procedures alone, cost accounting is considered as a managerial tool for business strategy and implementation. This course will prepare students for the rewards and challenges they face in the professional cost accounting world of today and tomorrow.

  • Financial Market

    The course introduces students to the basics of financial markets and institutions. The topics include the role of financial markets and institutions, the structure of the financial system, the structure of interest rates, and various financial markets and securities (equity, bond, mortgage-backed-securities, etc.).

    The aims are to 1) learn analytical techniques to solve financial problems involving diversification and the portfolio frontier as well as problems involving individual assets such as corporate and government bonds, preferred and common stocks and other financial assets. 2) understand the theories underlying these analytical techniques, such as the CAPM, APT, and EMH.

  • Financial Derivatives

    The course is to provide firm foundations for understanding of financial derivatives in general. The course covers forwards, futures, swaps, options and etc. The course delivers the concepts and models underlying the modern analysis and pricing of financial derivatives.

    The course requires to understand various financial derivatives and learn basic tools to conduct quantitative analysis.

  • Asset Valuation

    This course explores the basics of business valuation, including how businesses are valued, how equity is valued, and how the enterprise is valued. Students learn the main methods of valuation (intrinsic and relative), their strengths and weaknesses, and when to apply each. Topics include discounted cash flow, comparable market multiples, comparable transaction multiples, and liquidation/terminal value. Additional topics include free cash flow, financial statement analysis, industry competitive analysis, growth projection, financial forecasting, discount rate, and capital asset pricing.

  • International Finance

    This subject is designed to introduce students the basics of international finance from a managerial perspective. Major topics included are: introduction to international financial markets, international monetary system, balance of payment, exchange rate regimes and determination, types of exchange rate risks and management, FDI.

    This subject contributes to the development of students’ understanding of international finance and applying their understanding of the related concepts in making international financial management decisions, and to develop their global outlook in such decisions

    After completing this subject, students will be able to:

    1) Understand the structure and characteristics of various international financial markets and instruments;

    2)Understand how different exchange rate systems function and how they affect an economy’s business environment;

    3)Understand the evolution of the RMB exchange rate mechanism and its impacts to China’s international trade and economy;

    4)Identify the sources of risks in international transactions and understand how these risks can be managed; and

    5)Understanding the hot issues in international finance and develop a global perspective of international business transactions.

  • Investments

    This course provides a hands-on approach to investing.

    At the conclusion of this class students should be familiar with most of the tools used by investment professionals to evaluate a proposed investment and understand how to value various classes of securities.

    We will consider ‘Risk’, learn how to quantify this variable and determine how risk affects security valuations.

  • Accounting (Advanced)

    This course compares and contrasts accounting requirements under IFRS and GAAP (primarily US GAAP) It is particularly important for financial analysts and accountants of companies that are located in countries that have adopted an IFRS reporting regimen, such as China and European countries and may have to report to US parent companies. It is also useful for analysts that need to compare and contrast company results under the differing accounting methodologies for investment or analytical purposes. The aim of this course is to provide accounting students with a “hands-on” perspective of the differences between IFRS and US GAAP reporting standards and the impact on the financial statements. At the conclusion of this class, students should be able to confidently adapt financial statements under one reporting regimen to the other reporting regimen.

  • Financial Management (Advanced)

    This course teaches the students to use The Financial Times in understanding how current events affect financial markets and investments in stocks, bonds, commodities, currencies and various other categories of investments. The aim of this course is to increase the students’ awareness of how everyday events have a financial impact on a wide variety of investments in real time. When confronted with a topic selected from current issues of The Financial Times, students should be readily able to identify the impact and state, at least directionally, what will happen to risk, pricing and returns under various conditions. Students will learn how to research current events using The Financial Times and use this research to state why values of certain financial instruments are what they currently are as well as predict future valuation changes. Students will pick a key financial instrument (commodities, currencies, interest rate swaps, bonds, equities, indexes and portfolios of assets) and work in groups to explain value changes and predict future movement.

  • Data-Driven Storytelling and Visualization

    This course will cover the fundamentals of effective data-driven storytelling and dataviz by Excel. Students will learn how to detect and articulate stories behind datasets and communicate data findings in visual, oral, and written contexts for various audiences and publics. Students

    By the end of this course, students will be able to:

    1. Detect and understand the stories within datasets and extract insights from that data.

    2. Weave data stories with three elements: narrative, data and visuals. Take math, models and visuals as generalized languages.

    3. Build up a multi-disciplinary mindset of data-driven storytelling, good taste for graphs and tables design.

    4. Effectively present data visually to enhance audience comprehension of findings and insights.

    5. Apply data visualization best practices to their work, including choosing the right chart type for the situation and avoiding visualization techniques that can mislead an audience.

    6. Act as a data-driven visual storyteller for optimal presentation of trends, patterns and insights.

    7. Effectively communicate insights about data in various formats, including oral presentations, written reports and interactive visualizations.

    8. Prepare professional business reports and make effective client presentations of their work.

    9. Explain the importance of communication skills and competencies for individuals who serve as data analysts.

  • Introduction to Management Science

    This course provides a guided tour to introduce the field of management science (MS), with an emphasis on conveying what a future manager needs to know about MS. In this course, we will focus on learning the use of data and quantitative solutions to make better business decisions. We will cover topics including, but not limited to, product pricing, ad placements, portfolio investments, service facility planning, and personnel scheduling. Spreadsheets will be the main tool to formulate and analyze managerial problems. Although a little math will be included here and there, it only plays a secondary role in this course.

  • Integrative Leadership: Business Simulation

    This course provides students with the opportunity to draw on their business knowledge—finance, management, marketing, leadership, and social responsibility—while formulating and executing business strategy in a competitive, team-based environment.

China-Specific Courses

  • Core Courses
  • Electives
  • Contemporary Chinese Society and Culture from Western Perspective

    Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behaviour and communication – also in the world of business. That is why an understanding of a country’s society and culture is crucial when communicating with associates, consumers, businesses, employees, and government authorities.

    The course has been designed and developed to:

    1) Enable students to gain a better understanding of modern Chinese society and its rapid development.

    2) Help students to prepare for a life in China or future cooperation with China.

    3) Facilitate students in gaining a well-developed understanding of the intricacies of Chinese culture and the background to Chinese customs and ways of thinking.

    4) Help students integrate more easily into Chinese society and gain more insight into the Chinese language from a cultural and social perspective.

    Upon completion of the course, students will be able to:

    1. Apply broad and coherent knowledge of the historical background to contemporary Chinese culture;

    2. Evaluate the significance of some key elements of Chinese traditional culture, such as Chinese traditional customs, theatrical traditions, music, Chinese calligraphy, martial arts, cuisine, Feng-Shui and Chinese medicine;

    3. Demonstrate a broad understanding and reproduce key features of contemporary Chinese culture;

    4. Integrate theoretical knowledge of contemporary Chinese culture with empirical examples;

    5. Analyse recent cultural and social change with respect to traditional Chinese culture, technology, media, and globalization.

  • Contemporary Chinese History and Culture

    Chinese culture has a very long and extraordinary tradition. This course will focus on diverse themes of Chinese history and culture: social, cultural, intellectual, philosophical and literary. It pays special attention to the changes of Chinese history and the forces, internal and external, behind these changes. It invites students to think about these broad questions during the course: is traditional Chinese civilization different from other ancient civilizations? What was the role of history and culture in traditional Chinese society? And how has nature shaped Chinese culture and society?

    The aim of this course is to recontextualize the history China in two ways: 1. To make understanding of Chinese history and culture through Chinese classics 2. To emphasize the interaction between Chinese history and culture It challenges any stereotypical and exceptional interpretation of Chinese history and encourages critical thinking of ancient classics and modern dogmatism. Through doing this, it asks students to break down any forms of centrism: national-, regional-, and anthropocentrism in order to get more comprehensive and inclusive understanding of the history of Chinese civilization.

  • Chinese Language Module-Beginner

  • Chinese Language Module-Elementary

  • Chinese Language Module- Intermediate

  • Chinese Language Module- Advanced

  • Chinese Language Module-Comprehensive

  • Language Training Series

    Chinese Language Training Courses

    English Training Courses

  • China Studies Series

    Chinese Politics Series

    Chinese Economy Series

    Chinese Culture Series

    Chinese Society Series

    Chinese Development Series

  • Chinese Culture Immersion Series

    Chinese Culture Immersion Series Courses

  • General Courses and Academic Trends Series

    Humanities

    Sociology

    Politics

    Economics

    Management

    Science and Engineering

Global Experience

Spring, Year 3, Semester Abroad Fall, Year 3, Semester Abroad

Social Practice & Thesis

  • Business Competitions or Overseas Study Trips

    Students can voluntarily participate in major international and domestic academic contests or short-term study tours (normally one to two weeks) to strengthen expertise and broaden horizon.

  • Research Paper

    Research paper is a compulsory module for Global BBA students. In Year 2 to Year 4, students shall complete surveys on major-related topics, and submit a research paper.

    A research paper is a common form of academic writing. Research papers require students to locate information about a topic (that is, to conduct research), take a stand on that topic, and provide support (or evidence) for that position in an organized report.

  • Career Planning

    Career Planning Sessions is a compulsory module for Global BBA students. It embraces topics including MBTI, Time Management Presentations With Impact, Image Management and Dressing, How to Manage Conflicts, Emotional Intelligence, Personal Leadership, Improving Interpersonal Relationships with the FIRO, and Intercultural Agility Program, etc.

  • Internship

    Internship is a compulsory module for Global BBA students. The purpose of an internship is to develop professional skills in a hands-on environment. This will enable students to hone their domain and soft skills from the classroom to the industry.

    In Year 2 to Year 4, students shall take a major-related internship either at home or abroad for at least four weeks.

  • Graduation Thesis

    In the fourth academic year, after completing all the credits specified in the program curriculum, students shall independently write a graduation thesis in English (with title and abstract in both Chinese and English). After completing the graduation thesis, students whose thesis have been approved by the Expert Panel and who have passed the thesis defense are allowed to apply for graduation and degree review.