The course is designed to help students: 1) Apply theories, concepts, and models that managers can use to develop and implement successful strategies 2) Understand how to take a general management view of strategic issues, one that integrates different functional perspectives into a perspective on what is best for the organization as a whole 3) Improve leadership and business communication skills through teamwork, class discussions, formal presentations, and preparation of a written report.

Implicitly or explicitly, every firm must define the scope of its business operations and, within the chosen scope, how the firm will compete against rivals. Decisions about the scope of business constitute the firm’s corporate strategy; decisions about how to compete within chosen market segments reflect the firm’s business-level strategy. This course focuses on how a firm can develop and implement effective business-level and corporate-level strategies. The course is also about top management and the total organization. As such, it is an integrative course emphasizing a “general management”.

Microeconomics addresses the theories and methods of social scientific inquiry by studying optimal decision making by consumers and producers and the allocation of goods and services through markets. The discussion of optimizing decisions includes discussions of cost-benefit analysis, profit maximization by firms, marginal analysis, as well as possible flaws in optimizing models. This course addresses trade-offs reflected in individual decisions and societal policymaking, looking at the impact of regulations (including price regulations, such as minimum wages; trade regulations; and regulations of monopolies) and how they impact various groups differently. It addresses the sustainability of individual and societal decisions through discussions of the environmental and resource issues of externalities, common resources, and the tragedy of the commons.

Microeconomics class addresses Human, Natural, and Economic Resources. The Expected Learning Outcomes of this area are:

1）Students understand the theories and methods of scientific inquiry as they are applied to the study of the use and distribution of human, natural, and economic resources and decisions and policies concerning such resources.

2）Students understand the political, economic, and social trade-offs reflected in individual decisions and societal policymaking and enforcement and their similarities and differences across contexts.

3）Students develop abilities to comprehend and assess the physical, social, economic, and political sustainability of individual and societal decisions with respect to resource use.

The course of Mathematical Foundations is intended for students on business and management. The course contains two main parts: linear algebra and calculus.

The contents are wide ranging and vary from elementary topics such as simultaneous linear equations to more sophisticated topics such as constrained optimization of multivariate functions. Plenty of applications in economics, business and management are included in this course such as supply and demand analysis, compound interest, price elasticity, etc.

Students are expected to master those mathematical theories and techniques to a satisfactory level meeting the mathematical requirements of the main economics and business courses.

Organizational behavior is a field of study that seeks to understand, explain, and improve human behavior in organizations. We will discuss organizational behavior topics at the individual level (e.g., self-awareness; self-management; motivation), interpersonal level (e.g., interpersonal skills) and group level (e.g., teamwork; leadership).

After completing this course, you will be able to:

1）Understand the key concepts and theories in managing self and others.

2）Apply those concepts and theories to improve your self-awareness and self-management skills.

3）Apply those concepts and theories to improve the efficiency of your interactions with others.

4）Apply those concepts and theories to improve your leadership skills.

This is a course for undergraduate students about leadership. The purpose of this course is to cover the major approaches to leadership in a way that illustrates how to be a leader in any position in an organization. Stated differently the purpose is to provide a set of tools to use as a leader.

This course will help students to mater the major leadership theories, basic concepts, and in turn, to assist them in practice.

The student will be able to have a fundamental background of leadership studies, and compare and contrast the characteristics and boundary conditions of different theories. In addition, students will use these theories to guide their daily leadership behaviors in order to achieve the highest effectiveness.

This is an introductory course in financial accounting. It covers the basic concepts and methods underlying the preparation of financial statements. By the end of this course, you will not only be able to read and prepare basic financial statements, but also have a good understanding of the conceptual foundations of financial accounting.

Learning Goals:

By the end of this course, you will be able to:

1) Understand the conceptual framework underlying financial accounting standards.

2) Perform elementary double entry bookkeeping tasks including journalizing, posting to the ledger, accruals and other adjustments, closing of the books, and drawing up trial balances.

3) Compile financial statements from the accounting records.

4) Understand and analyze the four basic financial statements: balance sheet, income statement, statement of cash flows, and the statement of owner’s equity.

5) Interpret and apply accounting information in making business decisions.

The purpose of this course is twofold. First, students are expected to understand different forms and contexts of CSR, and develop their capabilities of making strategic decisions on CSR-related organizational tensions. Second, students are expected to develop their capability of making decent decisions in the ethically complex business context.

The main goal of the CSR module is to instill an understanding of the wide range of opportunities -both social and financial-for entrepreneurs and corporations in leveraging these changing conditions. Analyzing a diverse set of companies, the course will present strategies used by companies at the most innovative end of the spectrum, whose very foundations are built on synergy between social and business value creation, as well as more conventional corporations that have managed to gain a competitive edge in the changing business environment by becoming active global citizens. A key element of this module will be analyzing the processes by which businesses can effectively create system-level change; that is, how they change the external environment to increase the acceptance and popularity of their social missions.

In the second part of Mathematical Foundations, students will study more on calculus and introduce basics of matrices. Firstly, students learn sets, limits and more on functions including trigonometric functions. Secondly, they learn more integration methods. Thirdly, the professor will introduce vectors and matrices, and explain more on partial differentiation and Lagrange multiplier method.

In this courses, 1) students will learn key marketing principles and terminology. Because this is a survey course, there is an emphasis on basic terminology and concepts. 2) students will appreciate how a marketing perspective is important in your own personal and professional development, and 3) will consider the various decision areas within marketing and the tools and methods used by marketing managers for making decisions.

This course will use a combination of lectures, in-class quiz, a case study, two exams, in-class problem solving, and a course project to achieve the course objectives. Lectures will highlight the key concepts/methods, focus on important insights, and stimulate your thinking. In discussing various concepts and issues, the emphasis is on their interpretation in real world applications.

Students are required to understand and apply fundamental marketing knowledge including marketing environment, consumer behavior, segmentation, targeting, and positioning, marketing research, products, pricing, promotion, placement, marketing crisis management, and global marketing.

Human resource management (HRM) is a central function of any organization. HRM refers to the effective use of human capital in an organization through the management of people-related activities. It involves careful strategizing, human resource planning, job analysis, recruitment and selection, training and development, performance management, compensation management, and career development. With case analysis, class discussion, debates, individual assignments and group projects, this course will improve students’ analytical ability combining theory and practice of HRM.

The purpose of this course is to provide a broad introduction and overview of corporate finance. We will first study basic topics such as risk and return and basic securities valuation. Then for the remainder of the course, we learn how to evaluate projects and corporations from a financial management perspective. A financial calculator is required for this class. Students must choose to do one of two possible projects. There will be one cumulative final exam.

tudents develop the ability to conceptualize, design, and implement supply chains aligned with product, market, and customer characteristics. Business competition is now between supply networks rather than individual corporations. Managing the flow of products, information, and revenue across supply chains differentiates the ability of supply networks to fulfill customer needs. Students develop the ability to evaluate how information flows can substitute for the stock of physical resources, such as inventory, and why such systems succeed or fail. They assess how internet technologies, dynamic markets, and globalization are impacting supply chain strategies and practices, including logistics, digital coordination of decisions and resources, inventory and risk management, procurement and supply contracting, product and process design, and revenue management.

At the completion of this course, the student should be able to examine the design and performance of supply networks and processes in different business contexts. Students develop capabilities in logistics, digital coordination for supply chain integration, inventory management, risk pooling, procurement, product and process design, and international supply chain management.

Management Communication is intended to help you think strategically about communication and aid you in improving your writing, presentation, and interpersonal communication skills within a managerial setting. We will look at a set of "best practices" or guidelines that have been derived from both research and experience, give you the opportunity to put those guidelines into practice, and provide you with feedback on your work to help you strengthen your abilities.

Good communication is one of the keys to a successful career no matter what field you choose, and many different skills contribute to a professional's capacity to communicate well. The course helps you improve the ability to:

1) Formulate an effective communication strategy for any message, in any medium, and in any situation.

2) Create impressive formal presentations that are delivered with confidence.

3) Listen for understanding.

4) Write clearly, concisely, and convincingly.

Aims & Objectives of this course:

1. Use Excel models to DIY (Do It Yourself) basic statistical models and calculations on textbooks.

2. Know sample survey in the real world and data ethics.

3. Experiments in the real world and measuring.

4. Graphs and visualization of data. To transfer Data tables to cross-tabulation and reporting tables via Excel pivot table.

5. The concept of distribution and normal distribution.

6. Scatterplots and correlation.

7. Master the concept of regression, prediction and causation.

8. Know about chance and probabilistic models.

9. Master basic simulation methods.

10. Master the concept and calculation of expected value.

11. Master the concept of confidence interval.

12. Master the concept of statistical inference.

13. Two-way tables and the Chi-Square Test.

With the trend of globalization, companies are inevitably engaging in cross-border businesses, either becoming multinational companies themselves or competing with multinational firms at home market. An understanding of international business operations is especially important in today’s integrated and interdependent world economy. This module starts with an introduction of multinational firms, global business environments confronting international operations, and theories of global strategies. This will be followed by a detailed examination of various international business strategies (e.g. import and export strategies, sourcing strategies, internationalization and entry strategies) and management methods (e.g. managing corporate governance, marketing, innovation, strategic alliances).

This Marketing Research course is to provide students with fundamental skills in research design and analyses needed for making right marketing decisions.

After completing the course the student should

1）Be able to translate a marketing problem into a feasible research question;

2）Be aware of the many sources of marketing information and the various means for gathering such information;

3）Be aware of qualitative and quantitative research execution and the application of research findings in decision making;

4）Be able to analyze the data and writhe the report.

Consumer Behavior is an interdiscipline which blends knowledge from psychology, sociology, anthropology as well as economics, and finally offers constructive insights to marketing strategies. Effective marketing decisions usually require an accurate understanding of customers’ needs, values, perceptions, judgments, bias and choices.

The focus of this course will introduce a wide range of behavioral concepts, and discuss about the psychological processes underlying consumer behavior. Along with its implications for designing effective marketing communications, this course will also provide meaningful suggestions on market segmentation, identifying target consumers, managing consumer needs, and motivating consumers to make appropriate decisions through choice architecture. Through this course, the students would be able to:

Through this course, the students would be able to:

1）Understand the basic concepts of consumer behavior;

2）Grasp the psychological foundations of consumer behavior;

3）Utilize research tools to generate knowledge about consumers;

4）Apply the principle of consumer behavior to improve marketing strategy.

This course provides an introduction to strategic management, concerning concepts, basic theories, analytical techniques and other related knowledge. It shows a detailed investigation of strategic management in the context of globalization and competitiveness. Also it provides an integrated approach, but firm-based theory of strategic management is stressed throughout. Case studies included. This course helps students to understand and apply key concepts, principles and analytical tools of strategic management. The consideration of issues relating to business world will encourage the development of student's analysis skills: PEST analysis, 5-forces model, SWOT analysis, value chain analysis and etc.

The purpose of this course is to provide a broad introduction and overview of the investments industry. We will first study basic topics such as risk and return and basic securities valuation. For the remainder of the course, we learn how to evaluate projects and corporations from an investment manager’s perspective.

As undergraduates your main form of examination is via written assignments, mostly essays and exam scripts. It is, therefore, essential to develop a good level of academic writing ability so that the content of your piece is coherent, fluent and clear. This course offers an introduction to Academic Writing including structure, style and referencing.

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behaviour and communication – also in the world of business. That is why an understanding of a country’s society and culture is crucial when communicating with associates, consumers, businesses, employees, and government authorities.

The course has been designed and developed to:

1) Enable students to gain a better understanding of modern Chinese society and its rapid development.

2) Help students to prepare for a life in China or future cooperation with China.

3) Facilitate students in gaining a well-developed understanding of the intricacies of Chinese culture and the background to Chinese customs and ways of thinking.

4) Help students integrate more easily into Chinese society and gain more insight into the Chinese language from a cultural and social perspective.

Upon completion of the course, students will be able to:

1. Apply broad and coherent knowledge of the historical background to contemporary Chinese culture;

2. Evaluate the significance of some key elements of Chinese traditional culture, such as Chinese traditional customs, theatrical traditions, music, Chinese calligraphy, martial arts, cuisine, Feng-Shui and Chinese medicine;

3. Demonstrate a broad understanding and reproduce key features of contemporary Chinese culture;

4. Integrate theoretical knowledge of contemporary Chinese culture with empirical examples;

5. Analyse recent cultural and social change with respect to traditional Chinese culture, technology, media, and globalization.

Chinese culture has a very long and extraordinary tradition. This course will focus on diverse themes of Chinese history and culture: social, cultural, intellectual, philosophical and literary. It pays special attention to the changes of Chinese history and the forces, internal and external, behind these changes. It invites students to think about these broad questions during the course: is traditional Chinese civilization different from other ancient civilizations? What was the role of history and culture in traditional Chinese society? And how has nature shaped Chinese culture and society?

The aim of this course is to recontextualize the history China in two ways: 1. To make understanding of Chinese history and culture through Chinese classics 2. To emphasize the interaction between Chinese history and culture It challenges any stereotypical and exceptional interpretation of Chinese history and encourages critical thinking of ancient classics and modern dogmatism. Through doing this, it asks students to break down any forms of centrism: national-, regional-, and anthropocentrism in order to get more comprehensive and inclusive understanding of the history of Chinese civilization.

Students can voluntarily participate in major international and domestic academic contests or short-term study tours (normally one to two weeks) to strengthen expertise and broaden horizon.

Research paper is a compulsory module for Global BBA students. In Year 2 to Year 4, students shall complete surveys on major-related topics, and submit a research paper.

A research paper is a common form of academic writing. Research papers require students to locate information about a topic (that is, to conduct research), take a stand on that topic, and provide support (or evidence) for that position in an organized report.

Career Planning Sessions is a compulsory module for Global BBA students. It embraces topics including MBTI, Time Management Presentations With Impact, Image Management and Dressing, How to Manage Conflicts, Emotional Intelligence, Personal Leadership, Improving Interpersonal Relationships with the FIRO, and Intercultural Agility Program, etc.

Internship is a compulsory module for Global BBA students. The purpose of an internship is to develop professional skills in a hands-on environment. This will enable students to hone their domain and soft skills from the classroom to the industry.

In Year 2 to Year 4, students shall take a major-related internship either at home or abroad for at least four weeks.

In the fourth academic year, after completing all the credits specified in the program curriculum, students shall independently write a graduation thesis in English (with title and abstract in both Chinese and English). After completing the graduation thesis, students whose thesis have been approved by the Expert Panel and who have passed the thesis defense are allowed to apply for graduation and degree review.